LONDON: The UK’s Hay literary festival has dropped its main sponsor over a boycott criticizing its links to Israel and fossil fuel companies.
Speakers and performers at the festival pulled out from scheduled appearances in protest over investment firm Baillie Gifford’s sponsorship of the event, The Guardian reported.
On Friday, the festival said it was canceling its sponsorship deal with the firm.
Singer Charlotte Church and comedian Nish Kumar had earlier pulled out of appearing at the event.
In a statement on her social media channels, Church said she had taken part in the boycott “in solidarity with the people in Palestine and in protest of the artwashing and greenwashing that is apparent in this sponsorship.”
Fossil Free Books, the group that has led the campaign against Baillie Gifford’s sponsorship of the event, has demanded that the firm divest from companies “that profit from Israeli apartheid, occupation and genocide.”
More than 700 writers and publishing professionals have signed a statement by FFB concerning the Hay festival campaign.
Kumar shared the statement online in announcing the cancelation of his appearance.
An FFB organizer said: “Hay festival is right to listen to the concerns of hundreds of book workers who are working to create fossil-free and genocide-free festivals.
“Hay must now develop a fundraising policy that rules out any future sponsorship by companies that invest or profit from the fossil fuel industry, Israeli occupation, apartheid or genocide, and any other human rights abuses.”
Hay CEO Julie Finch said the festival’s decision to cancel the sponsorship deal with the firm was taken “in light of claims raised by campaigners and intense pressure on artists to withdraw.”
She added: “Our first priority is to our audience and our artists. Above all else, we must preserve the freedom of our stages and spaces for open debate and discussion, where audiences can hear a range of perspectives.”
Baillie Gifford began its relationship with the festival in 2016 as a principal sponsor. A spokesperson said: “It is regrettable our sponsorship with the festival cannot continue.”