Efforts to standardise digital experiences across government platforms are gaining traction through the UX4G initiative. Run by the National e‑Governance Division under the Ministry of Electronics & IT, UX4G provides a unified design framework, making websites and apps more consistent, accessible and intuitive for users across all states and central departments.
The initiative offers a comprehensive design system that includes ready‑to‑use Figma kits, a pattern library, code components and visual tokens like typography, colour palettes and layout grids. This toolkit expedites development, cuts redundant work and ensures uniformity in user experience across the digital government landscape. Modular elements such as atoms, molecules and organisms facilitate scalable interface building, promoting efficiency for both designers and developers.
Central to UX4G’s mission is accessibility. The framework integrates tools like text resizing, colour inversion, dyslexia‑friendly fonts, dark‑ and light‑modes, and other assistive widgets. These are vital for inclusive interaction, especially for users with disabilities, aligning with the Government of India’s Guidelines for Indian Government Websites. GIGW calls for WCAG‑compliant standards, and UX4G reinforces this by embedding accessibility into every layer of design.
UX4G also promotes continuous improvement through tools like the UX Health Self‑Check and Audit 360, which provide structured self‑assessment and automated audits against user experience benchmarks. These tools help departments maintain usability and accessibility standards through various stages of design and deployment.
Workshops and capacity building form a cornerstone of the initiative. More than 50 awareness and sensitisation workshops have been conducted across states and central departments, with thousands of participants trained in UX principles, design systems, audit methods and accessibility practices. Significant sessions took place in states such as Rajasthan, Himachal Pradesh, Nagaland, Meghalaya, Telangana and Delhi during mid-2025.
Government services including UMANG, DigiLocker, DIKSHA, API Setu and Poshan Tracker have served as pilot platforms and case studies for UX4G’s implementation. These platforms showcase smoother navigation, interface consistency and improved usability—demonstrating the initiative’s capacity to reshape citizen‑government interactions.
Origins of the initiative trace back to 2021 under the Digital India programme, launched to replace fragmented digital designs across departments. UX4G addresses long‑standing inconsistencies in interface design and poor mobile responsiveness by providing a shared foundation that accelerates service rollout and enhances user satisfaction.
Version 1 of the design system was released in June 2023, following a development timeline that began in late 2022 and continued through mid‑2023. Throughout this period designers and developers participated in usability testing and iterative improvements, validating components and documentation to enhance effectiveness and ease of adoption.