CJ Hetherington, CEO of Limitless Labs, has accused Binance of demanding 8 per cent of his project’s token supply and a multimillion-dollar deposit as conditions for listing. Binance, in a forceful rebuttal, called the allegations false and defamatory, and hinted at legal recourse.
Hetherington shared purported internal communications that outlined Binance’s demands: 1 % of the token supply for a day-one airdrop, 3 % for subsequent airdrops over six months, 1 % reserved for marketing, and another 3 % allocated to the BNB HODLer programme. He claimed Binance also asked for a $250,000 security deposit and required around $2 million in BNB as collateral. In total, he argued, these terms effectively extracted 8 % of total tokens in exchange for a listing.
Binance responded swiftly via its official X handle, stating it “does not profit” from token listings and that the content of Hetherington’s posts is “false and defamatory.” The exchange emphasised that it does not charge listing fees and that any required security deposits are typically refundable within one to two years. Binance also denied allegations of token dumping by its executives, calling them “entirely untrue and unsubstantiated.”
The exchange further asserted that Hetherington’s disclosures breached confidentiality, undermining trust and transparency in industry processes. It reserved the right to pursue legal action for what it characterised as unauthorised disclosures.
The dispute has drawn responses from industry observers. Mike Dudas, founder of 6MV, stated on X that he has seen Binance listing proposals with nearly identical terms in the past month and was able to talk about them because he did not sign a nondisclosure agreement. He implied the arrangement described by Hetherington reflects a recurring model.
Crypto analyst Howard Peng, by contrast, criticised Hetherington for publicising the discussions and labelled the move immature. Peng urged projects dissatisfied with listing proposals to walk away and suggested exploring alternative exchanges.
Binance founder Changpeng “CZ” Zhao also weighed in, arguing that successful projects should attract listings without paying “fees.” He wrote that if a project must “beg an exchange to list,” it indicates weak demand and could invite scrutiny from within the community.
The exchange’s defence comes amid broader regulatory scrutiny of centralised exchanges and their listing practices. Some market participants argue that hidden costs and opaque listing criteria undermine fairness and can stifle innovation, especially for emerging projects. Others maintain that exchanges are entitled to protective mechanisms—such as collateral or token commitments—to mitigate risk and ensure project stability.