As Australia approaches its federal election, scheduled on or before 17 May 2025, a significant demographic of cryptocurrency investors is emerging as a potential deciding factor in the political landscape. A YouGov survey, commissioned by Australian crypto exchange Swyftx, indicates that approximately 2 million Australians could form a pro-crypto voting bloc, potentially swaying the election’s outcome.
The survey, conducted with 2,031 Australian voters between 3 and 10 February 2025, reveals that 22% of respondents have invested in cryptocurrencies. Of these crypto investors, 59% expressed a higher likelihood of supporting candidates who advocate for pro-crypto policies. This translates to nearly 2 million voters prioritizing cryptocurrency stances in their electoral decisions.
Swyftx’s CEO, Jason Titman, highlighted the unprecedented nature of this development, stating, “For the first time in our political history, we’re about to enter a federal election with a crypto-voting bloc that’s big enough and motivated enough to swing the result.” Titman emphasized that this group predominantly comprises affluent individuals under 50 years old, residing in suburban areas—key battlegrounds in Australian elections.
The political implications of this pro-crypto constituency are noteworthy. YouGov’s latest polling, as of 16 February 2025, positions the center-right Coalition, led by Peter Dutton, ahead of the incumbent center-left Labor Party, headed by Prime Minister Anthony Albanese. The Coalition is projected to secure 73 seats, just shy of the 76 required for a majority, suggesting that the pro-crypto voting bloc could be instrumental in determining the next government.
Despite the growing influence of crypto investors, the survey indicates a generational divide in attitudes toward cryptocurrency policies. While younger Australians appear more inclined toward pro-crypto policies, older voters remain skeptical. Approximately 18% of voters aged over 50 reported being less likely to support a pro-crypto candidate. Titman acknowledged the need for the crypto industry to better communicate the benefits of digital assets to this demographic, stating, “I fully accept our sector needs to do a better job of spelling out the productivity and investment benefits of crypto technology to non-crypto users.”