DUBAI: Dutch Moroccan Egyptian model Imaan Hammam took to social media to promote artists from the MENA region with her 1.6 million Instagram followers in her latest bid to market Middle Eastern creativity online.
The runway star — who is a fashion week staple and is currently the brand ambassador of cosmetics giant Estée Lauder — is known for dropping personally curated playlists of regional music for her social media fans, and she has now gone a step further by promoting regional artists.
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